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Meetings have evolved over many years with many different formulae and continue to play a vital role in helping accomplish marketing objectives.

The last decade has also seen increasing sophistication with meeting formats and organisation. Today however, with ongoing advances in internet technology, the strengthening of the pharmaceutical Code of Practice and the prospect of global threats to travel there is an even stronger requirement for solid protocol in organising this face to face chemistry.

PHARMA360° ethos is therefore based on a Science of Meetings approach:

• ABPI Code of Practice guidance and application
• Robust planning & project management
• Effective financial controls and open-book accounting
• Intelligent delegate management technology
• Meticulous contingency planning
• Comprehensive risk assessment
• Strategic awareness and application
• In & out of sector best practices

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