Client
The National Multiple Sclerosis Society.
Client Brief
To host the largest ever European event for people affected by multiple sclerosis.
To bring together experts in the fields of research, employment law, independent
living, complementary therapies and more – all under the roof of G-Mex in Manchester.
Client Key Objectives
To present a campaign for successful exhibitor support.
To efficiently register and effectively manage all attendee and exhibitor delegates.
To help contribute in generating a revenue surplus through careful exhibition management
and sponsorship sourcing.
PHARMA360 Solutions
- Campaign planning and risk assessment
- Negotiation and sales of special sponsorship and advertising packages
- Full exhibition management
- On-site delegate and exhibitor registration
- Management of crèche facilities
PHARMA360 Results
Successfully handled the MS Life registration and logistics of 2,700 attendees.
The co-ordination of 100 exhibition stands. magazine advertising and other sponsorship
activities resulted in exceeding the client’s sponsorship target.
Client Comment
"The team was amazing; in the build up and during the whole of MS Life I could
not have hoped for better event management and support."
