Instead of sponsoring delegates’ attendance at an international congress or hosting a symposium companies now see considerable benefits in organising a Standalone (or Closed) Meeting for their external target audience. In this way they can manage invitees exclusively and control meeting agenda and content.
Client
A Top 50 pharma company.
Client Brief
Within a timeframe of 6 weeks to provide a comprehensive event platform for launching a new drug to 300 EMEA specialist nurses. Every event component from logistics to production was required for this 3 day project.
Client Key Objectives
In conjunction with the appointed Med Comms agency, to maximize nurses’ awareness of the new product through strong brand exposure.
To address the complexity of a multi-lingual audience to ensure the successful delivery of key messages.
To apply robust web technology systems to ensure seamless delegate registration within the short-time frame available.
PHARMA360 Solutions
Multi in-house solutions included:-
- A prime European meeting location with strong air connections – Nice, France
- Bespoke registration website translated in to 3 languages with 24/7 client access
- Creative concepts, collateral design, signage and print in 3 languages
- Full event management services including on-site delivery and co-ordination of all meeting / break-out areas
- Set design and AV production
- Full translation services during the meeting plus audio transcripts
- Large branded kites displayed at strategic points in the hotel to generate product awareness
- Satellite link up with an important Key Opinion Leader based in the USA
- Speaker support and slide kits
PHARMA360 Results
Excellent communication channels with country managers and the Med Comms agency. Post-event evaluation indicated that brand awareness levels were high and that the requirements of the pan-European nurse audience had been fully met.
Client Comment
"Thank you for supplying such an impressive portfolio of services and solutions at such short notice. The design work, branding and production were exceptional."
